Head of Additive Manufacturing Innovation Growth Field, EVONIK INDUSTRIES AG
Go-to-market strategy
Developing outstanding AM products and offering superior value is the basis for a successful business in Additive Manufacturing. However, getting attention of the right customer with the right approach is as important and the purpose of a go-to-market strategy. At AMPOWER we are convinced that customers are interested in solid content rather than unrealistic promises that only create hype. We follow a content driven approach that attracts the right customer and generates leads to support your international sales team.
Our approach
Attract stakeholders with relevant content

Identify stakeholders and target audience
Develop customer playbooks
Identify channels and media formats
Generate appealing content
Funnel and prioritize leads
References
What our customers say
Head of Additive Manufacturing Innovation Growth Field, EVONIK INDUSTRIES AG

Development of the Go-To-Market Strategy
Tailored strategy around your Value Proposition
For the development of the Go-To-Market strategy a wide range of questions have to be answered. The Additive Manufacturing market, however, is highly dynamic and differs to conventional industries. AMPOWER’s unique market insights and expertise allows you to save invaluable time and prevent you from entering dead ends.
You do not want to lose time during your market entry?
You want to identify the right partners and channels from the get-go?

Publications and Whitepapers
AMPOWER Insights
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500
700
matzesl
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matzesl2025-04-01 11:56:022025-04-01 12:21:54Polymer Additive Manufacturing Sustainability
https://ampower.eu/wp-content/uploads/2024/05/metal-binder-jetting-implementation.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2024-05-02 10:50:472024-05-02 13:06:37Metal Binder Jetting Implementation
https://ampower.eu/wp-content/uploads/2024/02/venture-capital-in-additive-manufacturing.jpg
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2024-02-05 16:23:312024-02-26 14:36:28Venture Capital in Additive Manufacturing
https://ampower.eu/wp-content/uploads/2023/09/additive-manufacturing-cost-and-market-pricing-1.jpg
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2023-09-28 15:26:512024-03-19 12:55:34Additive Manufacturing Part Cost and Pricing
https://ampower.eu/wp-content/uploads/2022/11/polymer-am-technology-study.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2022-11-10 11:39:532023-05-01 12:28:42New polymer Additive Manufacturing technologies
https://ampower.eu/wp-content/uploads/2022/09/additive-manufacturing-metal-sustainability.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2022-09-29 09:56:382024-03-18 21:41:19Sustainability of Metal Additive Manufacturing
https://ampower.eu/wp-content/uploads/2021/11/startups-additive-manufacturing.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2021-11-02 20:54:362022-09-30 21:00:00Additive Manufacturing Startups
https://ampower.eu/wp-content/uploads/2021/05/design-for-binder-jetting.png
500
700
Maximilian Munsch
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
Maximilian Munsch2021-05-07 16:28:272021-11-10 13:22:17Design guideline for sinter-based Additive Manufacturing
Material Performance Optimization of AM Titanium
Insights
https://ampower.eu/wp-content/uploads/2020/02/New-Technologies-Additive-Manufacturing.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2020-02-28 14:49:322022-09-30 21:01:46New and Upcoming Metal AM Technologies
https://ampower.eu/wp-content/uploads/2018/11/Mockup-strategy-380.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2019-03-08 15:10:562022-09-30 21:02:22Additive Manufacturing Business Strategy for Users and Suppliers
https://ampower.eu/wp-content/uploads/2018/11/Qualität-in-der-Additiven-Fertigung-open-sm.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-11-02 08:35:322022-09-30 21:02:49Quality Management and Best Practices in Additive Manufacturing
https://ampower.eu/wp-content/uploads/2018/10/Sinter-Insight.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-10-10 17:25:052022-09-30 21:03:17Evaluation of Sinter-based Technologies such as Binder Jetting
https://ampower.eu/wp-content/uploads/2018/02/was-ist-additive-fertigung-automobilbau.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-02-21 20:29:052021-11-30 10:00:45Successful Additive Manufacturing of Automotive Components
https://ampower.eu/wp-content/uploads/2017/10/was-ist-additive-fertigung-kosten.png
270
380
matzesl
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matzesl2017-10-06 22:49:492023-02-15 08:58:23Evaluation of Cost in Additive Manufacturing - A Guide to Make or Buy
https://ampower.eu/wp-content/uploads/2025/04/Polymer-Additive-manufacturing-sustainability-1.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2025-04-01 11:56:022025-04-01 12:21:54Polymer Additive Manufacturing Sustainability
https://ampower.eu/wp-content/uploads/2024/05/metal-binder-jetting-implementation.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2024-05-02 10:50:472024-05-02 13:06:37Metal Binder Jetting Implementation
https://ampower.eu/wp-content/uploads/2024/02/venture-capital-in-additive-manufacturing.jpg
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2024-02-05 16:23:312024-02-26 14:36:28Venture Capital in Additive Manufacturing
https://ampower.eu/wp-content/uploads/2023/09/additive-manufacturing-cost-and-market-pricing-1.jpg
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2023-09-28 15:26:512024-03-19 12:55:34Additive Manufacturing Part Cost and Pricing
https://ampower.eu/wp-content/uploads/2022/11/polymer-am-technology-study.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2022-11-10 11:39:532023-05-01 12:28:42New polymer Additive Manufacturing technologies
https://ampower.eu/wp-content/uploads/2022/09/additive-manufacturing-metal-sustainability.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2022-09-29 09:56:382024-03-18 21:41:19Sustainability of Metal Additive Manufacturing
https://ampower.eu/wp-content/uploads/2021/11/startups-additive-manufacturing.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2021-11-02 20:54:362022-09-30 21:00:00Additive Manufacturing Startups
https://ampower.eu/wp-content/uploads/2021/05/design-for-binder-jetting.png
500
700
Maximilian Munsch
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
Maximilian Munsch2021-05-07 16:28:272021-11-10 13:22:17Design guideline for sinter-based Additive Manufacturing
Material Performance Optimization of AM Titanium
Insights
https://ampower.eu/wp-content/uploads/2020/02/New-Technologies-Additive-Manufacturing.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2020-02-28 14:49:322022-09-30 21:01:46New and Upcoming Metal AM Technologies
https://ampower.eu/wp-content/uploads/2018/11/Mockup-strategy-380.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2019-03-08 15:10:562022-09-30 21:02:22Additive Manufacturing Business Strategy for Users and Suppliers
https://ampower.eu/wp-content/uploads/2018/11/Qualität-in-der-Additiven-Fertigung-open-sm.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-11-02 08:35:322022-09-30 21:02:49Quality Management and Best Practices in Additive Manufacturing
https://ampower.eu/wp-content/uploads/2018/10/Sinter-Insight.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-10-10 17:25:052022-09-30 21:03:17Evaluation of Sinter-based Technologies such as Binder Jetting
https://ampower.eu/wp-content/uploads/2018/02/was-ist-additive-fertigung-automobilbau.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-02-21 20:29:052021-11-30 10:00:45Successful Additive Manufacturing of Automotive Components
https://ampower.eu/wp-content/uploads/2025/04/Polymer-Additive-manufacturing-sustainability-1.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2025-04-01 11:56:022025-04-01 12:21:54Polymer Additive Manufacturing Sustainability
https://ampower.eu/wp-content/uploads/2024/05/metal-binder-jetting-implementation.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2024-05-02 10:50:472024-05-02 13:06:37Metal Binder Jetting Implementation
https://ampower.eu/wp-content/uploads/2024/02/venture-capital-in-additive-manufacturing.jpg
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2024-02-05 16:23:312024-02-26 14:36:28Venture Capital in Additive Manufacturing
https://ampower.eu/wp-content/uploads/2023/09/additive-manufacturing-cost-and-market-pricing-1.jpg
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2023-09-28 15:26:512024-03-19 12:55:34Additive Manufacturing Part Cost and Pricing
https://ampower.eu/wp-content/uploads/2022/11/polymer-am-technology-study.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2022-11-10 11:39:532023-05-01 12:28:42New polymer Additive Manufacturing technologies
https://ampower.eu/wp-content/uploads/2022/09/additive-manufacturing-metal-sustainability.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2022-09-29 09:56:382024-03-18 21:41:19Sustainability of Metal Additive Manufacturing
https://ampower.eu/wp-content/uploads/2021/11/startups-additive-manufacturing.png
500
700
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2021-11-02 20:54:362022-09-30 21:00:00Additive Manufacturing Startups
https://ampower.eu/wp-content/uploads/2021/05/design-for-binder-jetting.png
500
700
Maximilian Munsch
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
Maximilian Munsch2021-05-07 16:28:272021-11-10 13:22:17Design guideline for sinter-based Additive Manufacturing
Material Performance Optimization of AM Titanium
Insights
https://ampower.eu/wp-content/uploads/2020/02/New-Technologies-Additive-Manufacturing.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2020-02-28 14:49:322022-09-30 21:01:46New and Upcoming Metal AM Technologies
https://ampower.eu/wp-content/uploads/2018/11/Mockup-strategy-380.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2019-03-08 15:10:562022-09-30 21:02:22Additive Manufacturing Business Strategy for Users and Suppliers
https://ampower.eu/wp-content/uploads/2018/11/Qualität-in-der-Additiven-Fertigung-open-sm.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-11-02 08:35:322022-09-30 21:02:49Quality Management and Best Practices in Additive Manufacturing
https://ampower.eu/wp-content/uploads/2018/10/Sinter-Insight.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-10-10 17:25:052022-09-30 21:03:17Evaluation of Sinter-based Technologies such as Binder Jetting
https://ampower.eu/wp-content/uploads/2018/02/was-ist-additive-fertigung-automobilbau.png
270
380
matzesl
https://ampower.eu/wp-content/uploads/2020/07/Logo-1.png
matzesl2018-02-21 20:29:052021-11-30 10:00:45Successful Additive Manufacturing of Automotive ComponentsBe successful with AM: Read AMPOWER Insights


