Helping you outperform the market

Market positioning and benchmarking

With increasing industrialization of Additive Manufacturing, suppliers are confronted with a more competitive field and increasing stakeholder requirements. AMPOWER provides independent business analytics with the aim to understand target customer demands and evaluate the supplier position in the competitive market environment.

Our Approach

Understand the market and identify opportunities

Analysis and evaluation of current value proposition
Competition analysis of products and services
Target customer analysis
Assessment of business opportunities

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References

What our customers say

“Hesse has long been a hub of innovation in 3D-printing, with technology-shaping pioneers. Unsurprisingly, it is home to Formnext, the leading international trade fair for Additive Manufacturing and 3D-printing. To strengthen the regional 3D-printing ecosystem, HESSEN TRADE & INVEST has taken significant steps and efforts to support this thriving and groundbreaking industry. The AMPOWER team provided us with an essential assessment of our 3D printing landscape. Their expertise and industry connections are key to better understand the needs and potentials of Hesse’s 3D-printing champions.”

Simon Schneider
Project Manager, HESSEN TRADE & INVEST

Market Positioning

Identify your market position and meet your customer

AMPOWER has a unique, independent market role which enables us to understand suppliers as well as all customer segments of the Additive Manufacturing market. Our positioning analysis brings both sides into one chart. This enables suppliers to target the right customer groups and develop differentiators to their market competitors.

Our market positioning approach goes beyond to most common AM technology of Laser Beam Powder Bed Fusion. AMPOWER is active in the field of new metal and polymer AM technologies such as Binder Jetting. This creates a new dimension in the market positioning analysis.

Benchmarking

Determine your performance

While industrialization of Additive Manufacturing is making progress, focus of customers is not limited to total cost of ownership. Many other stakeholders are now involved in procurement processes who have different requirements on their agenda such as qualification support, on-time delivery and maintenance reaction time.

The AMPOWER AM performance matrix makes your product and service performance transparent and identifies potential opportunities to outperform the market. Besides the evaluation of competitors in the current market environment, the tool supports the strategic outlook into future technologies that may compete with today’s market.