Managing Partner, ILLIES GROUP
With increasing industrialization of Additive Manufacturing, suppliers are confronted with a more competitive field and increasing stakeholder requirements. AMPOWER provides independent business analytics with the aim to understand target customer demands and evaluate the supplier position in the competitive market environment.
AMPOWER has a unique, independent market role which enables us to understand suppliers as well as all customer segments of the Additive Manufacturing market. Our positioning analysis brings both sides into one chart. This enables suppliers to target the right customer groups and develop differentiators to their market competitors.
Our market positioning approach goes beyond to most common AM technology of Laser Beam Powder Bed Fusion. AMPOWER is active in the field of new metal and polymer AM technologies such as Binder Jetting. This creates a new dimension in the market positioning analysis.
While industrialization of Additive Manufacturing is making progress, focus of customers is not limited to total cost of ownership. Many other stakeholders are now involved in procurement processes who have different requirements on their agenda such as qualification support, on-time delivery and maintenance reaction time.
The AMPOWER AM performance matrix makes your product and service performance transparent and identifies potential opportunities to outperform the market. Besides the evaluation of competitors in the current market environment, the tool supports the strategic outlook into future technologies that may compete with today’s market.